Headsup Entertainment Inc.

Overview of Our Business

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. To date, our operations have principally revolved around the creation of our Canadian Poker Tour brand through the production and licensing of a reality television series exhibited on Rogers Sportsnet and Score TV.

We believe that we have strengthened the Canadian Poker Tour brand through our relationships with numerous prestigious casinos, many of which have long-established poker tournaments, our ability to attract well-known, established professional poker players to our tournaments, and our ability to build excitement and identification among a core audience of amateur poker players by giving a broad range of amateurs the ability to compete for seats at our tournaments.